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calendar is a good theme. This is a subliminal message that he wants to communicate. hamburger chain, for example, can have a burger and fries figures for January and plug in the cup for the month of February. This is done to feel hungry every time you look at the calendar. travel agency, on the other hand, you could use a trip sheet for the calendar to remind you where you want to visit. Your message has appeared with the words. You can get your message in selecting or designing the right thing for your calendar. Remember, pictures speak a thousand words, six pictures in magazines of 12-month calendar of 12,000 words. Make it interactive. Newspapers calendar has not been static. It may be there, be strong. How? This is interaction. For example, you can add coupons so each time to take off for a month, they get the coupons. These coupons offer discounts for your business or services for free or other promotional items to get your customers the ability to participate in your business.